The Content Services division of Cision PR Newswire focuses on data-driven media strategy, bold content creation and targeted distribution for a global roster of clients. At our core, we’re storytellers, bringing our clients’ messaging to life, and delivering it to diverse audiences across multiple platforms with precision and ingenuity.

We are the strategic partner that enables our clients to reach their communications goals. Backed by our award-winning diverse pool of industry-leading talent, our passion for creating compelling content, providing media strategy, and reaching targeted audiences drives us forward.

Our role is to help all clients amplify their stories through immediate and strategic execution within paid, earned, shared and owned media. We offer full-service end-to-end solutions, from broadcast production to live and virtual events to digital and social solutions, catering to all client needs in the most strategic and effective way possible.

Creative | Digital Marketing | Live Events & Webcasting

Creative

Our in-house Creative team is comprised of seasoned editors, producers, writers, videographers and graphic designers. With productions spanning across multiple mediums, from mini-documentaries to 3D animations, we tell stories with impact. No matter the creative content you need, our award-winning team is here to support your global production needs.

Full scale global short & long form video production → (writing, producing, storyboards)
Infographics & Infobites
Post-production services (Editing)

Digital Marketing

We have a team dedicated to the project management and design of Multichannel News Releases (MNR), Interactive Experiences and Sponsored Content. Whether clients are looking for a branded landing page, a more robust option like the MNR, or feature-style sponsored editorial content like a Native Article, our digital marketing group focuses on all aspects of digital content creation and distribution.

MNRs →
Sponsored Content (Native Article)
Interactive Experiences

Live Events & Webcasting

We execute full webcast and social streaming services, providing a seamless end-to-end experience including HD production capabilities on-site and dynamic add-ons like polling, Q&A and surveys. Our team also works extensively in the Investor Relations space, making these important webcasts and teleconferences accessible and engaging for stakeholders. With more companies turning to virtual options, we pioneered the Virtual Press Day giving brands the opportunity to reach audiences in a virtual setting and we produce hybrid events, combining the best of both worlds.

Webcasting
Teleconferencing
Social Media Streaming
Virtual Press Days

Strategy

Comprised of veteran PR, Comms and Broadcast News professionals, our Strategy group elevates your entire experience with our team. Starting with your end goals in mind, they work on ideation, development, and the overall conceptualization of your project. From collaborating with you on the best tactics to implement for your campaign to creating data-driven strategies for our myriad multichannel solutions, the Strategy team are the architects that build the foundation for a successful campaign.

Client Success Team

Our Client Success Team is wholly focused on delivering a seamless experience for our clients. Each project activation is run by a dedicated Client Success Manager (CSM) who works closely with our global roster of clients to ensure that deliverables are met by managing internal and external resources, establishing workflows and leading communication between our team and yours. With client satisfaction top of mind, our Client Success Team is your bridge to an exceptional experience.

Assignment Desk

Productions can be complicated and navigating the world of broadcast pr can be daunting. Enter our Assignment Desk team, who work to ensure that all the technical aspects are taken care of, enabling your media tour to run smoothly and effortlessly. From securing satellite space and studios, to designing the set for the perfect shot, to expertly juggling multiple live interviews, this team works with you to create the best possible look and feel for your media tour while handling all of the moving parts that come with live TV.

Strategy - Client Success

Strategy

Client Success Team

Media Relations | Assignment Desk
Broadcast Analytics | Media Buying & Distribution

Media Relations

Our experienced in-house Media Relations team craft story angles that resonate in today’s media landscape.

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We cultivate and nurture our contact lists through daily one-on-one pitching and consistent outreach and follow-up, delivering quality stories to the media that impact our daily lives. Whether pitching a Virtual or Satellite Media Tour, Radio or Podcast interviews or managing an Influencer campaign, our team is your access point to today’s journalists and influencers.

Satellite, Virtual & Remote Media Tours →
Radio & Podcast Tours
Influencer Campaigns
Media Tour Production (set design, all technical aspects, b-roll)

Assignment Desk

Productions can be complicated and navigating the world of Broadcast PR can be daunting. Enter our Assignment Desk team...

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...who work to ensure that all the technical aspects are taken care of, enabling your media tour to run smoothly and effortlessly. From securing satellite space and studios, to designing the set for the perfect shot, to expertly juggling multiple live interviews, this team works with you to create the best possible look and feel for your media tour while handling all of the moving parts that come with live TV.

Broadcast Analytics
& Reporting

Measuring the success of your broadcast campaign often comes down to just a few metrics – who saw or heard your story, in what markets and when.

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Our Broadcast Analytics & Reporting Team works on your campaign after it happens, collecting relevant data from various sources to keep you informed on how your story has performed across media channels.

TVEyes Reporting

Media Buying
& Distribution

We perform custom media buying based on clients’ specific targeting parameters and budgets, for distribution across TV, Radio, Out of Home (OOH) and Digital.

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We can geo-target audiences on a local or national level, whether they’re watching regular TV, Connected TV (like Apple TV or Roku) listening to local radio or on streaming platforms like Pandora and Spotify, and even when they’re not at home. When you want to get your message out to the masses, our skilled media buying team knows where the audiences are and how to reach them.

Connected TV (Full Episode Player)
Pre-Roll
Audio News Releases
Custom Media Buys(TV & Radio) →
DirecTV Placements
OOH (Physician’s Waiting Rooms, Taxi TV, Ride Share TV, Gyms, Gas Station TV)

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Creative | Digital Marketing | Live Events & Webcasting

Creative

Digital Marketing

Live Events & Webcasting

Strategy

Client Success Team

Assignment Desk

Strategy - Client Success

Strategy

Client Success Team

Media Relations | Assignment Desk Broadcast Analytics | Media Buying & Distribution

Media Relations

Assignment Desk

Broadcast Analytics & Reporting

Media Buying & Distribution

Form Headline

Media Relations | Assignment Desk
Broadcast Analytics | Media Buying & Distribution

Broadcast Analytics
& Reporting

Media Buying
& Distribution