Think about how content is posted and delivered to your followers on social media platforms. Your posts will be mixed with posts from their friends, family, and other brands they follow. It’s a crowded forum with tons of distractions.
Make sure your imagery and messaging is vivid and compelling, and cut to new frames often to hold attention.
PRO TIP
Your video should start with your strongest messaging and visual in order to grab their attention before they scroll to the next thing.
For Instagram, Twitter and Facebook, :30-:60 is ideal.4
:30
:45
:60
43%
of marketers said they’d create more video content if there were no obstacles like time, resources, and budget5
Your creative team is doing a great job creating content to tell your story. It’s not always easy to stop and make a video specifically for social media when they’re involved with so many other aspects of your strategy.
You need an easier and better way to incorporate video into your comms strategy and amplify your story to your target audience on social media. With MultiVu's Social Video, we can repurpose your existing content (that you worked so hard to create) and transform it into a compelling video to deliver guaranteed views!
Social Video is a digital marketing campaign that repurposes existing content such as a press release, blog post, article, or report and transforms it into a 30 - 45 second social-media-friendly video. The video is then published on PR Newswire‘s Facebook and Instagram channel and promoted on social media with a guaranteed result of 100k or 250k views, depending on the package selected.