Think about how content is posted and delivered to your followers on social media platforms. Your posts will be mixed with posts from their friends, family, and other brands they follow. It’s a crowded forum with tons of distractions.
Make sure your imagery and messaging is vivid and compelling, and cut to new frames often to hold attention.
PRO TIP
Your video should start with your strongest messaging and visual in order to grab their attention before they scroll to the next thing.
For Instagram, Twitter and Facebook, :30-:60 is ideal.4
:30
:45
:60
43%
of marketers said they’d create more video content if there were no obstacles like time, resources, and budget5
Your creative team is doing a great job creating content to tell your story. It’s not always easy to stop and make a video specifically for social media when they’re involved with so many other aspects of your strategy.
You don’t have much time to prove why social media audiences should care about your announcement. MultiVu’s Social Video service will help you by packaging your key content into a polished, compelling story to maximize your impact and get results.