5 Reasons to Adapt Your Content for Social Audiences

Your company spends a lot of time, money and resources creating digital content. Are you tailoring that content for each unique audience?

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Most people discover your video through their social feeds and YouTube searches.

Think about how content is posted and delivered to your followers on social media platforms. Your posts will be mixed with posts from their friends, family, and other brands they follow. It’s a crowded forum with tons of distractions.

Many people don’t or can’t turn on audio¹

Regardless of your device, most people silence audio – perhaps they don’t have their headphones handy, or they are in a public place. Adding captions or subtitles to your video ensures that your video is accessible no matter the circumstances.

Average attention spans tap out at about 8 seconds²

Make sure your imagery and messaging is vivid and compelling, and cut to new frames often to hold attention.

65% of people who watch the first three seconds of a video will watch for at least ten seconds,

and 45% continue watching for thirty seconds³

PRO TIP

Your video should start with your strongest messaging and visual in order to grab their attention before they scroll to the next thing.

The ideal video length varies by platform, but consensus is: keep it short.

For Instagram, Twitter and Facebook, :30-:60 is ideal.⁴

:30

:45

:60

43%

of marketers said they’d create more video content if there were no obstacles like time, resources, and budget⁵

Your creative team is doing a great job creating content to tell your story. It’s not always easy to stop and make a video specifically for social media when they’re involved with so many other aspects of your strategy.

You don’t have much time to prove why social media audiences should care about your announcement. MultiVu’s Social Video service will help you by packaging your key content into a polished, compelling story to maximize your impact and get results.

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