• Age
  • Marketing
  • Textile
  • Sustainability

Agriculture Timeline

1973

Module Builder

The cotton Module Builder is developed under Cotton Incorporated sponsorship, and licensed to be built and sold. This invention changes the face of the cotton harvesting landscape, resulting in a chain of improvements and cost savings across the farm-to-gin process.

Late 1970s

Module Builder

The cotton Module Builder is developed under Cotton Incorporated sponsorship, and licensed to be built and sold. This invention changes the face of the cotton harvesting landscape, resulting in a chain of improvements and cost savings across the farm-to-gin process.

1985

Module Builder

The cotton Module Builder is developed under Cotton Incorporated sponsorship, and licensed to be built and sold. This invention changes the face of the cotton harvesting landscape, resulting in a chain of improvements and cost savings across the farm-to-gin process.

1990

Module Builder

The cotton Module Builder is developed under Cotton Incorporated sponsorship, and licensed to be built and sold. This invention changes the face of the cotton harvesting landscape, resulting in a chain of improvements and cost savings across the farm-to-gin process.

1996

Module Builder

The cotton Module Builder is developed under Cotton Incorporated sponsorship, and licensed to be built and sold. This invention changes the face of the cotton harvesting landscape, resulting in a chain of improvements and cost savings across the farm-to-gin process.

2012

Module Builder

The cotton Module Builder is developed under Cotton Incorporated sponsorship, and licensed to be built and sold. This invention changes the face of the cotton harvesting landscape, resulting in a chain of improvements and cost savings across the farm-to-gin process.

Agriculture Timeline

Seal of Cotton

The Seal of Cotton trademark is introduced as both a brand icon and an identifier of cotton and cotton-rich products at retail. Fifty years later, the Seal is recognized by eight out of ten U.S. citizens; and 94% say the Seal of Cotton helps them identify cotton products.

1973

1976

Olympic Advertising

Cotton Incorporated leveraged a $10-million television media buy around the Winter Olympics into an integrated marketing campaign that included the .

True Performance

Cotton Incorporated launches its “True Performance” advertising campaign, using hangtags with the Seal of Cotton trademark to identify millions of garments at retail.

1984

The Fabric of Our Lives Campaign Launch

Cotton Incorporated launches The Fabric Of Our Lives® advertising campaign to a television audience of more than 200 million watching the Macy's Thanksgiving Day Parade. The campaign introduces cotton as an integral part of the American experience and uses a groundbreaking marketing strategy. It is the first introduction of what will come to be the company’s tagline – “The touch, the feel of cotton, the fabric of our lives.

1989

1994

Lifestyle Monitor Launches

The Lifestyle Monitor™ Survey, a broad-based, ongoing research program designed to capture consumers’ attitudes towards shopping, fashion, appearance, fiber preference, denim and home furnishings, makes its debut.

2001

Doll Trade Campaign

A highly colorful new U.S. trade print campaign is introduced, using small articlated dolls wearing cotton garments inspired by contemporary fashion designers. The dolls become memorable spokespersons for Cotton Incorporated.

2009

The Fabric of My Life Campaign

Re-launch of “The Fabric of Our Lives®” campaign with a twist, looking to capitalize on strong brand awareness and recognition. The new campaign features up-and-coming vocalists Zooey Deschanel, Jazmine Sullivan, and Miranda Lambert recording their own interpretation of the popular lyrics, “the touch, the feel of cotton, the fabric of our lives.”

2011

Cotton's 24-hour Runway Show

Cotton Incorporated hosts the first-ever Cotton’s 24 Hour Runway Show in Miami's South Beach, featuring 1,440 stylish and fashionable cotton looks (one per minute for 24 continuous hours). The event showcases cotton’s style and versatility, drives new and fresh conversation in the social sphere and rallies the retail community to become involved. The show is a great success, garnering impressions of more than 100 million.

2012

Cotton Univeristy

Cotton University, a free, online resource and part professional network launches with aim at nurturing the next generation of textile industry professionals through education and engagement.

2018

CottonWorks

Cotton University relaunches as CottonWorks™ with a new look, a more streamlined navigation, and more robust content. The site has over 23,000 users and is an industry resource for professionals or emerging professionals in the apparel and textile industry.

1975

Dyeing & Finishing Lab Opens

Cotton Incorporated opens a research dyeing and finishing laboratory for the development of new and improved cotton products.

1976

Fiber Processing Lab Opens

Cotton Incorporated opens a fiber processing laboratory with state-of-the-art equipment featuring new rotor spinning technology.

1982

Engineered  Fiber Selection

Cotton Incorporated launches the Engineered Fiber Selection® (EFS®) system, a suite of software programs and services that leverage USDA High Volume Instrument (HVI) data. The system provides significantly improved cotton inventory management and analysis capabilities, as well as electronic communication between producers, ginners, mills, and merchants/co-ops.

1996

Engineered Knit Program

Cotton Incorporated introduces the Engineered Knit Program, which enables manufacturers to evaluate performance of dyehouse equipment in order to predict how a particular knitting specification performs in terms of shrinkage, fabric weight and width. By eliminating the trial and error involved in shrinkage control, the system reduces production costs and improves product quality.

2001

MILLNET32

Fiber Management Research introduces a new Windows-based management software system for textile mills, EFS®-MILLNET32™. This client/server system enables a mill to preview, purchase and issue cotton contracts, schedule arrivals, and select cotton mixes for multiple plants using High Volume Instrument (HVI) data.

2004

TOUGH COTTON™

The Textile Research and Implementation division introduces the TOUGH COTTON™ durable press technology, which paves the way for the next generation of wrinkle-resistant 100% cotton woven apparel. 

2005

WICKING WINDOWS™ technology

Cotton Incorporated introduces WICKING WINDOWS™ technology, a  moisture-management application for cotton that helps eliminate the feeling of wet, saturated fabric against the body through a print application

2006

STORM DENIM™ finish

Garment treatment process for denim apparel imparting a water repellent finish while maintaining the breathability

2007

TransDRY® technology

TransDRY® technology, moisture management and accelerate dry-times for cotton fabrics in active, high-performance applications is enhanced by the capabilities of Polygiene technology to inhibit the growth of odor causing bacteria.

2014

fluorine-free STORM COTTON™

Archroma and Cotton Incorporated collaborate perfecting a fluorine-free version of its STORM COTTON™ technology, a textile finish that adds durable water repellency to cotton outerwear.

2017

Sweat Hiding with WICKING WINDOWS™ technology

Combining water repellent fabric surface with WICKING WINDOWS technology on the back of the fabric channelling moisture away from the skin and preventing it from showing through  the outside of the fabric. 

TOUGH COTTON™

TOUGH COTTON™ technology introduced for knit cotton apparel

2018

PUREPRESS™

Cotton Incorporated introduces PUREPRESS™, a durable press technology that keeps clothes wrinkle- and formaldehyde-free

100% cotton fleece and natural fleece

WICKING WINDOWS™ + PCM 

Moisture-management application that adds a cooling mechanism to the finish to keep people more comfortable as they heat up during workouts.

2019

Sweat Hiding technology for Light Weight fabrics

Building on Cotton Incorporated's Sweat Hiding technology, the orgaization creates an application that works on ligher-wight knit and woven fabrics.

Dual Technologies

TransDRY® + TOUGH COTTON™ technology

Combining the moisture-wicking capabilities of TransDRY® with the abrasion-resistant benefits of TOUGH COTTON™ technology into one finish.

STORM COTTON™ + TOUGH COTTON™ technology

Combining the water repellency of STORM COTTON™ with the abrasion-resistant benefits of TOUGH COTTON™ technology into one finish.

1972

Module Builder

The cotton Module Builder is developed under Cotton Incorporated sponsorship, and licensed to be built and sold. This invention changes the face of the cotton harvesting landscape, resulting in a chain of improvements and cost savings across the farm-to-gin process.
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Late 1970s

National Boll Weevil Eradication Program

The eradication involved three main techniques: laying of pheromone traps to detect boll weevils;  reducing the weevil's food supply; and insecticide applications.

1985

Weather-Based Irrigation

Technology introduced across industry  to  adjust irrgiation schedules based  on weather and cotton plant water needs.

1990

Conservation Tillage

Cotton growers begin adopt conservation tillage to reduce erosion and improve soil health.

1996

Biotech Cotton

Bacillus thuringiensis (Bt) protein incorporated into cotton varieties increasing, pest resistance and helping minimize the use of insecticides and reducing their associated costs to growers and the environment.

Ultra-low Gossypol Cottonseed

The company begins supporting research into ways to increase the value of cottonseed through the elimination of gossypol in the seed, but not the stalk and leaves where it performs as a nautral pest deterrent.

2012

Mapping Cotton Genome

The company faciliates the coordinated efforts of research scientists around the world to successfully map the cotton genome.  The accomplishment is acknowledged as a benefit to traditional and traditional variety breeding;  estimated to reduce the commercial availability timeline by 50%.