Methodology

Cision conducted its 2021 State of the Media Survey between February 1 and March 1, 2021. Surveys were emailed to Cision Media Database members, which are vetted by the company’s media research team to verify their positions as media professionals, influencers and bloggers. The survey was also available to media professionals in the PR Newswire for Journalists database. This year’s survey collected responses from 2,746 respondents in 15 countries across the globe: US, Canada, UK, France, Germany, Finland, Sweden, Italy, Spain, Portugal, Brazil, Mexico, Korea, Vietnam and Malaysia.

The survey language was translated and localized for each market and then the results were tallied together to form this global report.

*Certain data points, identified in the report, didn’t include APAC markets due to variations in questions asked.