Fastest Ways to Get on the “Block/Don’t Call” List

Now that we’ve talked about the DO’s, let’s drop some knowledge about the DON’Ts.

Earlier, we mentioned journalists’ gripes with spam. Another no brainer that will quickly get you removed from a journalist’s virtual rolodex is providing inaccurate or unsourced information. It happens more than you think and can be an instant deal breaker going forward.

Other pet peeves to avoid? Pitches that sound like marketing brochures and repeated follow ups. Failing to respond in a timely manner or canceling at the last minute can also work against you.

Journalists also don’t like when PR pros gaslight them or suddenly disappear. If you dodge inquiries or aren’t transparent, you can damage your trustworthiness as a source and cause them to ghost you later on.