So, what does this all mean for PR pros as you compete for journalists’ very divided attention to secure coverage and deliver on business goals (and get Barb from Accounting to stop asking why your company isn’t on the front page of the Wall Street Journal)? It means you have to rethink how you’re planning and packaging your story, how you’re targeting and approaching press, and how you’re managing your ongoing relationships so you’re the first call they make when they’re on deadline.
Glad you asked. After a year of disruption, division and a whole lot of headshaking, the public and journalists alike are hungry for positive news. As COVID-19 coverage continues, journalists want “feel good” stories on getting back to normal and how companies, communities and technologies are helping others. One third are also looking for stories on furthering diversity, equity and inclusion as those conversations continue across communities. In addition, journalists want more research-based, thought leadership content.
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the public and journalists alike are hungry for positive news
Source: Good News Network